Friday, November 29, 2013

Number, label, and protect

While we are doing business with a company or government, we get a number and a label attached to us. It is a way of dealing with our organization. It is more convenient for them. I understand some demand for it. If you have 15 customers all named John Smith, you need more ways to identify each other. My only question is, is trying to deal with the mine, or try to help me? I got my driver's license number memorized. My social security number memorized. I got my library card number memorized. My number memorized. I had my bank account number memorized. I do all my nine-digit zip code memorized. I got my car license plate memorized. It is not a big problem for me is to tell everyone some numbers or passwords on the label or Customer Service Representative to be able to do business. Those monikers additional layer of security and assurance that the business has done for me. 

I just want to feel that the company appreciates my patronage, or want to take it to a place where he valued.I want to feel that my citizenship values ​​of various government considers me as A constituent assembly, but I don 't. I definitely feel that the government - that is, those who are elected and those who work for the government - in the rare case that I respect all of them, I just value as a source of income. I do not like standing in line at the Division of Motor Vehicles or the Post Office for a half hour just because people pay attention to the customer, while the 3 or 4 other people are present, but do something, However, with the closed sign keep minor problems from interfering with their customers. I do not want the government to consider me as your Social Security number or demographic. I do not want them to threaten me if I did not give them money. They do whatever they want money and felt no responsibility to let their constituents know what the money is used for and if there is good comes from it. We are the ones who gave them their jobs, but now they think we subjects.

I want to consider such statistical or mathematical formulas, or as an entry in a spreadsheet or database so that one Track me to try to get me to give them a lot more money. Too often, we are only concerned with the extent to which we can contribute to what other people want, rather important to them about what we want.i am not a tool to help others get what they want. We should both benefit from the transaction or I'm not interested. I have wants and needs. I want to know that when I spend one to make money thank you for it. I want to know I got a good value. I need to know that the organization understand that my time is very important to me, and I want to know that nothing is wasted unnecessarily. When I know that you care about me as a person, I'm happy to deal with numbers or labels to make the transactions faster and more accurate for both of us. I am pleased to make your job easier if you are happy to make my life better.Simple note: Let us all remember that everyone we come into contact with throughout the day, throughout our lives, is a man. People need to feel that they are recognized as the first, so they can be viewed as customers or constituents. We can get everything we want - and easier than any other way - if we are going to treat people the way they want to be treated.

Thursday, November 28, 2013

Increase Sales Using Image Tactics

In my dream, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for his premise, "you are a woman and you are responsible for your own." Tiger Woods, the ultimate dedication to the game. Respectively, this is what they already know to what or personal values ​​they may admit as: In other words, this is what their brand identity you are.Once known something for the people and feel the value of "this is something that [brand ], "it's time you started getting. On the perceived value of time, entrepreneurs and other businesses would pay money to be had in understanding known.To you become an entrepreneur, the first decision you need to do is, "Who do you want to be? "Or, in other words," How do you want to be perceived by others? "The answer to both questions is equivalent basis is needed to bring all of your future marketing decisions, from what advertising vehicles you use, the type of customers and clients see target.

For example, you want to be known as the most prestigious nutritionists in the world? People around the world look for and pay cash for your suggestions on how to incorporate more color in their diet. To build a foundation and achieve such prestige, image marketing plan you may involve the following actions. Complete the appropriate credentials such as certifications and higher education. Reach and make visible the leading reference including well-known figures in the media quoting you as an expert, current and past clients cite certain things that you do to help them, and numerous articles in print and electronic news bulletin that you quoted. Build credibility with hosting, writing or doing a weekly healthy food column called "became Brown, Get Healthy." Socialization and visits with renowned experts associated with other health or those who exhibit healthy behaviors such as: other nutritionists, diet book author, athlete, personal trainer, physiology professor and food scientist. Why? Because one can make truth implied about themselves just by hanging out with other experts. 

In general, people assume that because other experts lets you hang them, then you have to qualify the status of "expert". Choose a unique style of clothing and make-up and stick with it. A simple example, maybe every time you leave your house, you always wear something purple, scarf, pin, shirt, tie or nail polish. The repetitive purple creates a picture of the unconscious, which, after a while, causing people, when they saw the news, events and magazines, to say, "I see his point. "And they shall take of the statement you wanted, and therefore, you should know what you are talking about. Always change your image based on current trends. However, remember to make small changes, so do not walk away from the image that you have worked hard to develop. Every trader plans to build a unique image. In fact, it should be. It is a mild difference about you as an entrepreneur to set you apart from your competitors. More importantly, the difference also helps your customers see you, because you will be able to effectively and affordably reach customers with selecting a niche image.

Wednesday, November 27, 2013

The press Your Potential Customers

Business owners of long standing know the cardinal rule "take care of your existing customers first". Especially now that we see business owners continue to look for new customers. Hey, have forgotten the customers you already have. All of us want our business to grow. However, after a few years, depending on your business, you can reach a point where your business starts to taper off. You find you are not getting new clients. Before you give up, we understand that you still have your current customers. Why not try to increase the volume and steady income to your current customers base.

One things we discussed a number of our article is to get feedback from your customers. Yes, you heard about this problem. However, this is a good thing, allowing you to correct or stop selling the product. Ever wonder why some of your customers will never buy again, the problem may be the reason the product. Do not ask, do not tell me NOT operate world.Send business follow-up letter or call your clients and make sure they are happy with their purchase. It also gives you the opportunity to ask if you can be of service to them again. If they are not happy, find out why and fix it. After taking care of it, then see if there is anything you can do for them. You will be surprised. Because so many businesses do not do this, you fix the problem, you are a loyal customer, they recommend you to friends.Another techniques we discussed before the survey. You can find out what customers need to take the survey. 

This can be done informally by asking them when you see them or you can call them. Another way is to send the survey when you send a brochure, flyer or if you send discount coupons to your customers. Want to know how they use your product, any new methods they use you can think of. You will also want to know if there are products or services they buy. If you call please try to get the sale, if one does not, so be it, but the goal is not to make a sales call, but to collect time information.Many, like us, you can produce a product or service can offer you. For example, from the survey and the questions we asked our student guidance, we came up with the idea to add video / audio on our training program and then after further research on all of our products. This allows us to offer video on current customers at a discount, of course, and we also got new customers due to the increasing popularity of video. Customers like it because it was like having Chuck and I were home with them.However, for those of you selling concrete products you may want to offer your customers the opportunity to get acquainted with it. 

For example, say the new scents or cream. Get beauty consultant for lectures introduce the product and its benefits. Or you can do it yourself. Your business is something that you should be an expert in, so you can certainly introduce products yourself.If you achieve your business to your customers on a regular basis, you can bring a sample of their product to try. This way you can get feedback on the product, and if there is a problem you can fix it or stop it.What about how you present your product, you modified packaging, packaging other items like this makes a better salesperson. Also, around certain holidays you let your customers know that your product would make a great gift. For those of you in business services create some gift certificates that your customers can buy for a friend or family member. For example, one hour consultation with a life coach, Karen Smith. 

Can your customers offer their customers your product as a bonus for something that is selling.Another option is to take some of your products and put them in a package. For example, we offer several packages with guide books, books and records together. You can offer your machines in your exercise book low-calorie recipes, and other info about sports efficiently.How offer discounts or price breaks for a number of your product. For example, for orders of 10 or more books that we offer 35% discount.On see the side for you to sell in quantities why not offer the option to buy just one. Of course, the price will be higher as opposed to just 1-2 quantity.

Remember bigger, you can do whatever you have to, to keep your customers happy.This there last idea is not for us, but for those who can, it is true can actually increase sales. To customize your item. For example, if you sell the dolls you can put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for the season. Remember, the more you customize the product with a higher price you can sell it for. I know someone who makes furniture and offer customers a choice of decoration pieces designs.Again him, I can not stress enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea where the ideas to help your business and which ones are not. Copyright DeFiore Enterprises 2004